Insight Lives Here
True insight lives at the intersection of data, technology, and expertise. At Copper Research, we deliver holistic consumer and brand insights that improve decision-making and drive better business outcomes.
Our Research Expertise
We provide end-to-end research consulting that address your business' biggest challenges.
Customer Insight
Gain deeper insight into your customers' behaviors and the attitudes and beliefs that drive them
User Experience
Understand how users experience your products and services, identify pain points, and uncover unmet needs
Brand Performance
Learn how your brand is perceived in the market and benchmark your brand performance, promise, and positioning versus your key competitors
What We Do
Advanced Analytics
Go beyond high-level findings to uncover deeper insight. Whether you need to develop audience segments, prioritize your innovation pipeline with MaxDiff, or optimize product and program design with Conjoint, we will deliver the right solution to your mission critical business challenges.
Storytelling with Data
Insights are only as good as the action they inspire and nothing inspires like a good story. We use structured frameworks to distill complex data into a persuasive, easy-to-understand story that leads to more confident decision-making and greater impact.
Full-Service Research
We provide senior-level consultation and services from project inception through final reporting. We will work with you to align the right research design, develop your questionnaire, manage your sampling plan, design an effective analysis plan, and deliver clear, actionable insights.
Who We Are
Copper Research was founded in San Diego, CA by Sean Holbert, who has more than 25 years of research and insights experience. He has worked closely as a research partner and executive advisor to some of the largest brands around the globe. Sean has a passion for understanding consumers on a human level and delivering those human-centered insights through persuasive storytelling.
Sean with his best friend and the inspiration for his company's name, Copper
Ready to learn more?
Whether you're looking for end-to-end research support or expert guidance and advice, we look forward to hearing from you!